网络营销帮助中小企业焕发商机

c***

    企业建立网站是为了知名度和建立品牌。但中小企业不是，中小企业建网站更多是为了提高自己的销售额，获得更多订单，其次才是提高自己的知名度。中小企业必须拥有网站才能从网络获得更多的订单，才能拓宽自己的销售范围，增加市场占有率。
    当今的网站已经成为决定企业发展和未来的重要因素之一。企业网站不像传统的店铺，等着客户上门购买，它更需要主动出击，这就需要网络营销。网络营销包含了部分电子商务和客户管理的内容，具有投资低、见效快、技术含量不高、操作自由度大的特点。但大多数企业并没有充分利用网站开展网络营销是不争的事实。所以，每个企业都应该把网络营销作为网站建设的方向，并绕着网络营销、网络营销的目标客户群来动作。
    企业网站需要专人管理，没有人管理的网站会逐渐给百度淘汰。企业建设网站对网站定期更新信息和维护，别让客户看到几年前的企业新闻，别让客户发了邮件后永远收不到回信，更别让客户连续几年都看到网站同一副面孔。企业网站不仅是宣传企业形象，也是吸引客户的源泉。要善于推广，在更多的地方出现自己的网站，这样就可以吸引更多的用户。通过SEO技术让更多人在网络在知道你。
    企业做网络营销有助于客户在茫茫信息中找到您的网站，而搜索引擎的机制各不相同，但其中大部分都是支持关键字的，因此需要把与自己公司相关的关键字找出来，在制作网站时就加进去。另外，企业网站的文章页面最好静态的，这容易让搜索引擎收录更多的企业信息，同时到博客、公司黄页等发发企业信息，也是可行的。如果要做比较的话，企业网站就相对企业在现实中的公司地址，美观有人气的地方往往是吸引人的。
    转载请注明广州营销策划公司：http://www.chengjiaolv.com/。

花一样***

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