小白兔带着胡萝卜去河边钓鱼

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第一天：小白兔带着胡萝卜去河边钓鱼，一无所获。
第二天：它又去河边钓鱼，还是如此。
第三天：它刚到，一条大鱼从河里跳出来，大叫：你要是再敢用胡萝卜当鱼饵，你信不信我分分钟砍死你啊。
启示：小白兔把自己认为最好的东西给当诱饵，认为鱼会喜欢。
反观网络营销行业，企业总认为我们推广的产品是消费者想要的，却没有站在消费者的角度理解（消费者要的不是产品，而是产品对消费者带来的价值与好处）
第四天：小白兔又去钓鱼，这同样带着胡萝卜去，另外一条喜欢胡萝卜的鱼跳了出来咬住了胡萝卜，但是鱼没有吊到。

启示：我们企业在做网络营销的过程中，不断的推广我们的产品，最后，仅能留住了非常少的客户，流失了大量的目标用户群体。
这是我们常见的发垃圾广告，不断坚持推送企业信息，从而可以获取很小一部分用户，也是企业常说转化率低的原因。
第五天：小白兔知道了鱼喜欢蚯蚓，虽然鱼将蚯蚓吃掉了，但是没有钓上来。
营销启示：企业在网络营销过程中，很少一部分企业在产品策划以及推广、宣传中紧紧抓住目标用户需求，一次性把鱼喂饱了，鱼钩没起作用。
很多消费者看了产品后觉得不错，但是因为我们给予的东西没有持续性，没有获取到任何联系方式，导致鱼喂饱了，最终无法成交，这就是我们常说的要抓注“潜环节”。
第六天：小白兔明白了给鱼好处的同时给鱼放上了鱼钩，但是因为蚯蚓太少，鱼钩没有盖住，鱼同样没有上钩。
营销启示：企业只想到需要获取用户的联系方式，但是缺乏放大产品的价值！诱饵的技巧在于，不仅在放置诱饵的过程中加上鱼钩，同时需要消除客户的顾虑。
互联网营销过程中信任建立已经成为了重要的一个环节，鱼饵放置时，需要将其价值最大程度满足消费者的需求，建立信任关系

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