营销型网站建设 从何做起?

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　　最近有几个客户问我，营销型网站建设如何做?和普通企业网站有什么区别?客户这样问说明营销型网站建设越来越重要，在早几年，相信在网络公司打拼过的人都知道，网络公司主要的网站建设都是以企业网站为主，但是，在2015年的今天，营销型网站建设将取代企业网站，成为网站建设的主导地位，那么，营销型网站建设应从何做起?第一：主题

　　企业网站的建设比够随便，主要是展览企业的一些信息，相当于画册功能差不多。但是营销型网站建设就没有那么简单了，所谓营销型网站就是以实现某种营销为目标，将营销与网络相融合。这种以实现某种营销为目标就需要一个特定的主题了，这个主题相当重要，如我们要实现营销什么，主要营销的产品是什么，这就是营销型网站建设的主题，紧扣主题进行网站建设与设计，突出营销的目的。我们最常见的营销型网站就是商城网站，可以直接在线下单获得销售定单。

　　第二：设计

　　一个好的营销型网站其设计也是相当重要，首先我们设计要以用户的需求为起点，紧扣企业产品介绍与服务，让客户进入到这个网站就明确知道这是营销什么，从而让客户选择是去还是留。设计思想是我们的目的是什么?提供了什么服务?销售什么样的产品?这样步步紧扣主题，以用户为中心的设计，让客户体验得更好，从而实现了销售的目的。

　　第三：内容


　　营销型网站建设其内容也是不可忽视，同一种产品其不同的内容描述与展示，它的销售量是不同的，这方面我们可以在淘宝那儿很容易就得出答案，为什么会是这样的呢?我们可以用营销型网站比喻业务员，不同的业务员其销售方式不同，所介绍与表达产品形式内容也是不同的，因而业务员的业务量也是不同的，营销型网站建设也是同样的道理，因此在其内容上，我们可以大作功夫，将其产品的优点与特色介绍给客户，去吸引客户，从而获得客户青眯。这就是内容的重要性。


　　第四：推广

　　营销型网站是以营销为目的，因而我们建设好的网站要进行推广，让更多的客户可以找到你的网站，从而获得订单，这方面表现在SEO网站推广方面，不懂的朋友可以咨询广州奇亿网络公司，让你的网站推广更出众。
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