2015 SEO新趋势：回顾与前瞻 接下来会发生什么？

31399***

占星术和商业预测之间有什么不同之处吗?

预测不是事后诸葛亮，因为你说过什么，预测过什么其实都可以追溯的到，要想验证一个人过去预测的是否准确，只需回顾他曾经所做过的猜测即可。所以在此，不妨让我们回顾一下去年我们对2014年搜索引擎优化(Search Engine Optimization，SEO)趋势所做的展望吧。

1、 与你的链接资料成为一体

我们觉得，你的链接资料是最重要的事情之一，它直接决定了你的搜索排名。因此建议你可以深入挖掘它，分析它，避开“病毒”链接，严格按照谷歌的要求去构建指引。

就在两周前，谷歌“低调的”宣布他们将推出一个规模庞大的“企鹅算法”，实际上，这是他们第三次优化此算法，也就是企鹅算法3.0，当然在过去的三周时间里他们也已经开始实践了。为了防止你忽略它，笔者在此做下解释，企鹅算法的惩罚非常严重，一旦违反谷歌的规定，那么你的网站将会被踢出搜索结果的首页，而且难以回来。

谷歌搜索算法 企鹅算法3.0 搜索引擎排名

悲剧的是，一些优秀的公司有时会雇佣一些不专业的SEO服务提供商，还有一些不错的网站，由于负面SEO最后被竞争对手超越。好消息是，企鹅3.0也会和被惩罚的网站协商，因此如果他们之前受到过惩罚，也有机会避免进一步惩罚。

2、使用内容，向谷歌证明你是真实的

在我们之前的文章中，我们介绍了如何为你的网站构建一个优秀的内容战略，因为我们认为谷歌更青睐那些真实的公司，而且排名也会靠前。事实上谷歌也一直在这么做，从之前的Vince算法对搜素引擎的升级，到最新的Panda更新。事实上，这点的作用也变得越来越明显，原创、高质量、以及精心制作的内容会让你成为新的互联网之王，因此你需要专注在内容上面。

3. 要么变得更快，更移动化，要么干脆就别这么做

我们之前就说过，如果一个网站不支持移动，打开速度也非常慢，结果势必会被谷歌抛弃。为了帮助网站解决相关问题，提升移动用户体验，谷歌进行了两次“革命”由：九块九包邮网 http://www.jiuyuangou.cn/ 收集整理jnwm发布

小旗***

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